| The WW Wellness Journey: The Rebranding of Weight Watchers - Instructor Spreadsheet |
| 作者姓名：Gopa Praturi; Can Uslay |
| 商品類型： | 商品編號：5B20A065 |
| 出版日期：2020/07/30 | 內容長度：602 頁 |
Spreadsheet to accompany product 8B20A065.
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| The WW Wellness Journey: The Rebranding of Weight Watchers - Teaching Note |
| 作者姓名：Gopa Praturi; Can Uslay |
| 商品類型： | 商品編號：8B20A065 |
| 出版日期：2020/07/30 | 內容長度：13 頁 |
Teaching note for product 9B20A065.
|
| The WW Wellness Journey: The Rebranding of Weight Watchers |
| 作者姓名：Gopa Praturi; Can Uslay |
| 商品類型：Case (Pub Mat) | 商品編號：9B20A065 |
| 出版日期：2020/07/30 | 內容長度：19 頁 |
At a time when the wellness industry was experiencing a dynamic renaissance, Weight Watchers International Inc. was stuck with an aging demographic. In 2018, in an effort to stay relevant, the company rebranded itself as WW International Inc. (WW). The goal was to make wellness accessible to all, and to transform from a diet brand to a global wellness juggernaut. However, despite the rebrand and support from celebrity spokesperson Oprah Winfrey, WW’s .....more
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