| Goelia: Going Global |
| 作者姓名：Gang Chen, Yanmei Zhang, Yuejiao Zhou, Jiating Lu |
| 商品類型：Case (Field) | 商品編號：W39416 |
| 出版日期：2025/04/02 | 內容長度：16 頁 |
Founded in 1995, Goelia, a Chinese fashion brand, grew into a national leader with over 600 stores and a strong omnichannel marketing network. After an initial unsuccessful attempt to expand internationally through franchising, the company reentered the global market in 2022 by opening flagship stores in key locations like Sydney and Singapore, alongside launching its online platform. Despite these efforts, Goelia faced challenges in increasing global .....more
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| Goelia: Going Global - Teaching Note |
| 作者姓名：Gang Chen, Yanmei Zhang, Yuejiao Zhou, Jiating Lu |
| 商品類型： | 商品編號：W39417 |
| 出版日期：2025/04/02 | 內容長度：19 頁 |
Teaching note for product W39416.
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