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Gina El Kattan: Learning to Sell What Matters Most – Teaching Note
作者姓名:Eric Janssen, Illyas Charania
 商品編號:W44226
出版日期:2025/06/17內容長度:8 頁

Teaching note for product W44225.

Gina El Kattan: Learning to Sell What Matters Most
作者姓名:Eric Janssen, Illyas Charania
 商品編號:W44225
出版日期:2025/06/17內容長度:8 頁

This exercise follows Gina El Kattan, a recent graduate from the Central Business School’s business program, as she prepares for a pivotal interview for an entry-level sales position at Xpress Logistics. El Kattan’s journey highlights the challenges of transitioning from college or university into work, particularly for someone with limited networking experience and uncertain about how to showcase her unique skills. Through the exercise, students .....more