Teaching note for product W44225.

This exercise follows Gina El Kattan, a recent graduate from the Central Business School’s business program, as she prepares for a pivotal interview for an entry-level sales position at Xpress Logistics. El Kattan’s journey highlights the challenges of transitioning from college or university into work, particularly for someone with limited networking experience and uncertain about how to showcase her unique skills. Through the exercise, students .....more

It was 2019, and the senior manager of strategy and business operations at Lyft Inc. (Lyft), headquartered in San Francisco, had been tasked with helping the company expand its existing vehicle services infrastructure to include individual riders, also known as end users, in addition to drivers. She had information about the competitive landscape within the industry, along with valuable insights from interviews Lyft had facilitated with potential .....more

It was March 2020 and a newly hired account executive at LinkedIn Corporation (LinkedIn) was keen to close his first major deal. His job was to help marketing teams acquire new customers and grow their businesses by leveraging the LinkedIn Ad network. He had secured a meeting with the vice-president of marketing for the video conferencing company Zoom Video Communications, Inc. (Zoom). He had just one hour to prepare for the meeting and determine .....more

Teaching note for product W25153.

It was 2019, and the senior manager of strategy and business operations at Lyft Inc. (Lyft), headquartered in San Francisco, had been tasked with helping the company expand its existing vehicle services infrastructure to include individual riders, also known as end users, in addition to drivers. She had information about the competitive landscape within the industry, along with valuable insights from interviews Lyft had facilitated with potential .....more

Teaching note for product W25384.

Presentation to accompany product W25384.

Following its official launch on April 6, 2020, Quibi, a mobile-only short-form video streaming platform that had raised over $1.7 billion had failed to gain the traction it was expecting and fell well short of its first-year growth projections. The company ultimately announced that it was shutting down after just six months in October 2020. Exactly where had Quibi gone wrong, and what lessons could investors learn from their failed investment in .....more

Teaching note for product W25417.