| Rappi: the Latin American Super App? (Spanish version) |
| 作者姓名：Enrique Ramirez R.; Andres Gonzalez R.; |
| 商品類型：Case (Pub Mat) | 商品編號：W28186 |
| 出版日期：2022/03/21 | 內容長度：10 頁 |
Rappi Inc. (Rappi) was an on-demand delivery mobile application (app) that allowed users in Latin America to shop online for groceries, meals, and other products and have these delivered to them. It also provided various other services, such as cash withdrawals and dog walking. Rappi was founded in 2015, and in less than five years, it had evolved from operating in improvised headquarters in a parking lot in Bogota to becoming a member of an exclusive .....more
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| Hatsu: From Start-up to Megabrand - Teaching Note |
| 作者姓名：Enrique Ramirez R., Angela Gil, Camilo Fernandez |
| 商品類型： | 商品編號：W25424 |
| 出版日期：2022/02/22 | 內容長度：8 頁 |
Teaching note for product W25423
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| Hatsu: From Start-up to Megabrand |
| 作者姓名：Enrique Ramirez R., Angela Gil, Camilo Fernandez |
| 商品類型：Case (Field) | 商品編號：W25423 |
| 出版日期：2022/02/22 | 內容長度：8 頁 |
The Hatsu brand of tea beverages and healthy food products emerged from the idea of two Colombian entrepreneurs in 2010 and evolved, in just over five years, to capture the interest of the leading company in the Colombian beverage market, Postobon SA (Postobon), which acquired it. In this context, Hatsu faced the challenge of consolidating itself in the tea beverage market while also venturing into other product categories (e.g., cereal bars, nuts, .....more
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| Rappi: the Latin American Super App? |
| 作者姓名：Enrique Ramirez R., Andres Gonzalez R. |
| 商品類型：Case (Pub Mat) | 商品編號：W25235 |
| 出版日期：2021/09/14 | 內容長度：9 頁 |
Rappi Inc. (Rappi) was an on-demand delivery mobile application (app) that allowed users in Latin America to shop online for groceries, meals, and other products and have these delivered to them. It also provided various other services, such as cash withdrawals and dog walking. Rappi was founded in 2015, and in less than five years, it had evolved from operating in improvised headquarters in a parking lot in Bogota to becoming a member of an exclusive .....more
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| Rappi: the Latin American Super App? - Teaching Note |
| 作者姓名：Enrique Ramirez R., Andres Gonzalez R. |
| 商品類型： | 商品編號：W25236 |
| 出版日期：2021/09/14 | 內容長度：7 頁 |
Teaching note for product W25235.
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