| Pharmaxis: A Star Performer at Commercialization Crossroads - Teaching Note |
| 作者姓名：Deepak Sardana; Don Scott-Kemmis |
| 商品類型： | 商品編號：8B06M93 |
| 出版日期：2006/06/11 | 內容長度：8 頁 |
Teaching note for product 9B06M093.
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| Pharmaxis: A Star Performer at Commercialization Crossroads |
| 作者姓名：Deepak Sardana; Don Scott-Kemmis |
| 商品類型：Case (Field) | 商品編號：9B06M093 |
| 出版日期：2006/06/11 | 內容長度：13 頁 |
Pharmaxis is a new biotechnology venture based in Sydney, Australia. The case brings to light the important stages in the growth of the company and the commercialization decisions the company faced. It also highlights both the uniqueness of some of the managing team's decisions and their understanding of the industry. The case underscores the point that good decision-making can overcome apparent barriers to growth. The company is now at a key .....more
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