| Sachi Superfoods: In Pursuit of the Next Superfood |
| 作者姓名：Dominic Lim, Kayla Gray, Anay Ganeriwala |
| 商品類型：Case (Field) | 商品編號：W34703 |
| 出版日期：2023/07/11 | 內容長度：9 頁 |
After importing three hundred bags of ground sacha inchi, a seed with promising nutritional benefits, from Peru, Kayla Gray has important decisions to make. Her new venture, Sachi Superfoods, is ready to launch; however, she does not have a clear plan on how to best market her product. Gray must decide on the best market segment to pursue in addition to the most effective marketing channel for her product.
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| Sachi Superfoods: In Pursuit of the Next Superfood - Teaching Note |
| 作者姓名：Dominic Lim, Kayla Gray, Anay Ganeriwala |
| 商品類型： | 商品編號：W34704 |
| 出版日期：2023/07/11 | 內容長度：9 頁 |
Teaching note for product W34703.
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