| Fotile: A Top Kitchen Appliance Brand Rooted in China (Simplified Chinese Version) |
| 作者姓名：Liang (Lucas) Wang; Di Deng; |
| 商品類型：Case (Field) | 商品編號：9B19MC075 |
| 出版日期：2019/09/20 | 內容長度：13 頁 |
In January 2018, Fotile Kitchenware Co. Ltd.'s (Fotile's) sales for 2017 were announced at over ￥10 billion. Fotile had become the first kitchen appliance manufacturer in China to reach this significant milestone, despite its relatively short operational history. For years, Fotile had also been considered China’s most prominent brand in the kitchenware industry, beating several internationally-reputed brands. Since the company’s founding, .....more
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| Fotile: The Business Strategy of a Top Kitchen Appliance Brand Rooted in China |
| 作者姓名：Lucas Liang Wang; Di Deng |
| 商品類型：Case (Field) | 商品編號：9B19M075 |
| 出版日期：2019/07/30 | 內容長度：13 頁 |
In January 2018, Fotile Kitchenware Co. Ltd.'s (Fotile's) sales for 2017 were announced at over ￥10 billion. Fotile had become the first kitchen appliance manufacturer in China to reach this significant milestone, despite its relatively short operational history. For years, Fotile had also been considered China’s most prominent brand in the kitchenware industry, beating several internationally-reputed brands. Since the company’s founding, .....more
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| Fotile: The Business Strategy of a Top Kitchen Appliance Brand Rooted in China - Teaching Note |
| 作者姓名：Liang Lucas Wang; Di Deng |
| 商品類型： | 商品編號：8B19M075 |
| 出版日期：2019/07/30 | 內容長度：11 頁 |
Teaching note for product 9B19M075.
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