Yogesh Bellani was the chief executive officer of FieldFresh Foods Private Limited (FieldFresh), a joint venture between Bharti Enterprises and Del Monte Pacific Limited. Bellani, with his entrepreneurial mindset, had successfully led FieldFresh in establishing the Del Monte brand in India. A great deal of that success was attributable to Bellani’s ability to capitalize on business-to-business sales. <br><br>FieldFresh had pivoted to a .....more

Teaching note for product W24880.

In 2015, Homesake entered the home decor sector in India by designing, producing, and selling home decor products, including lighting, tableware, and wall hangings. By 2018, after three years in operation, Homesake had generated sufficient sales that its founder was ready to grow the business internationally; increase its traditional (offline) retail sales; and expand to hotels, bars, pubs, and restaurants. However, challenges related to a possible .....more

Nurturing Green is a three-year-old private company that is trying to change the gift-giving culture of India by offering attractively packaged potted plants in place of the traditional candy or cut flower bouquets presented on special occasions to friends, family and business associates. The founder of the start-up is a young, passionate entrepreneur who is risking much in order to grow his company. To realize the idea of “green gifting” to help .....more