| Amway in China (A): A New Business Model |
| 作者姓名：David Tan; Justin Tan |
| 商品類型：Case (Pub Mat) | 商品編號：9B04M035 |
| 出版日期：2004/10/09 | 內容長度：8 頁 |
Amway is a large manufacturer of household products that uses the direct selling approach. The company was established in the late 1940s and over the years, still using direct selling, branched into the United Kingdom, Europe and Japan. With this global success it expanded further, into the Chinese market. However, the company must look at its strategy after the Chinese government implements regulations on the direct marketing business model. The .....more
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| Amway in China (B): Adapting to a Changing Environment |
| 作者姓名：David Tan; Justin Tan |
| 商品類型：Supplement | 商品編號：9B04M036 |
| 出版日期：2004/10/09 | 內容長度：7 頁 |
The Chinese government has placed a ban on direct marketing. With direct marketing being the primary marketing method the company uses, it must respond to the changing social and political environment. This is a supplement to Amway in China (A): A New Business Model, product 9B04M035.
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| Amway in China (A) and (B) - Teaching Note |
| 作者姓名：David Tan; Justin Tan |
| 商品類型： | 商品編號：8B04M35 |
| 出版日期：2004/10/08 | 內容長度：7 頁 |
Teaching note for product 9B04M035.
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