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| Anheuser-Busch and the Anti-Transgender Boycott of Bud Light - Teaching Note |
| 作者姓名：David T.A. Wesley |
| 商品類型： | 商品編號：W36312 |
| 出版日期：2024/01/25 | 內容長度：13 頁 |
Teaching note for W36311 and W36313.
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| Anheuser-Busch and the Anti-Transgender Boycott of Bud Light (A) |
| 作者姓名：David T.A. Wesley |
| 商品類型：Case (Pub Mat) | 商品編號：W36311 |
| 出版日期：2024/01/25 | 內容長度：7 頁 |
<p align="justify">In 2023, Anheuser-Busch InBev SA/NV leadership faced a developing crisis in the United States after conservative backlash to a Bud Light promotional campaign in partnership with a transgender influencer led to a boycott of the brand. The promotional campaign aimed to appeal to a more diverse and inclusive audience but ultimately resulted in Bud Light losing significant sales and market share. This put the brand at .....more
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| Anheuser-Busch and the Anti-Transgender Boycott of Bud Light (B) |
| 作者姓名：David T.A. Wesley |
| 商品類型：Supplement | 商品編號：W36313 |
| 出版日期：2024/01/25 | 內容長度：4 頁 |
<p align="justify">In response to the boycott of Bud Light, Anheuser-Busch InBev SA/NV leadership attempted to placate dissatisfied consumers by reaffirming their support for conservative values and distancing the company from both the executive in charge of the promotional campaign and the transgender influencer it had partnered with. This course of action, however, not only failed to repair the company’s relationship with conservative .....more
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| COVID-19 and Property Rights: Pfizer and the Fight over Vaccine Patent Waivers |
| 作者姓名：David T.A. Wesley, Luis Alfonso Dau |
| 商品類型：Case (Pub Mat) | 商品編號：W30145 |
| 出版日期：2023/05/18 | 內容長度：12 頁 |
In May 2022, the chief executive officer (CEO) of Pfizer Inc. (Pfizer), Albert Bourla, announced an initiative called “An Accord for a Healthier World” to supply less-developed countries with the company’s COVID-19 vaccine Comirnaty and the oral antiviral drug Paxlovid. The program sought to reach 1.2 billion people in 45 countries with a focus on treating diseases that disproportionately affected low-income countries. The initiative was part of the .....more
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| COVID-19 and Property Rights: Pfizer and the Fight over Vaccine Patent Waivers - Teaching Note |
| 作者姓名：David T.A. Wesley, Luis Alfonso Dau |
| | 商品編號：W30146 |
| 出版日期：2023/05/18 | 內容長度：12 頁 |
Teaching note for product W30145.
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| Wirecard (A): The Rise of German Fintech and Wirecard (B): The Fall of Wirecard - Teaching Note |
| 作者姓名：David T.A. Wesley, Alexandra Roth |
| | 商品編號：W26096 |
| 出版日期：2022/01/25 | 內容長度：15 頁 |
Teaching note for products W26095 and W26097.
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| Wirecard (B): The Fall of Wirecard |
| 作者姓名：David T.A. Wesley, Alexandra Roth |
| 商品類型：Supplement | 商品編號：W26097 |
| 出版日期：2022/01/25 | 內容長度：6 頁 |
The B case examines the fall of Wirecard and the roles of investors, auditors and regulators.
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| Cyberattack: The Maersk Global Supply Chain Meltdown |
| 作者姓名：David T.A. Wesley; Luis Alfonso Dau; Alexandra Roth |
| 商品類型：Case (Pub Mat) | 商品編號：9B19M022 |
| 出版日期：2019/09/04 | 內容長度：16 頁 |
In 2017, the new chairman of A. P. Moller-Maersk confronted one of the worst cyberattacks in history, which crippled the company's vast global shipping network that accounted for nearly 20 per cent of global container shipping. NotPetya was a particularly virulent strain of ransomware that, within seconds, destroyed Maersks’s servers and personal computers around the world. Maersk's senior system administrators had warned the company that .....more
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| Cyberattack: The Maersk Global Supply Chain Meltdown - Teaching Note |
| 作者姓名：David T.A. Wesley; Luis Alfonso Dau; Alexandra Roth |
| 商品類型： | 商品編號：8B19M022 |
| 出版日期：2019/09/04 | 內容長度：15 頁 |
Teaching note for product 9B19M022.
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| Cyberattack: The Maersk Global Supply-Chain Meltdown (Simplified Chinese Version) |
| 作者姓名：David T.A. Wesley; Luis Alfonso Dau; Alexandra Roth; |
| 商品類型：Case (Pub Mat) | 商品編號：9B19MC022 |
| 出版日期：2019/09/04 | 內容長度：15 頁 |
In 2017, the new chairman of A. P. Moller-Maersk confronted one of the worst cyberattacks in history, which crippled the company's vast global shipping network that accounted for nearly 20 per cent of global container shipping. NotPetya was a particularly virulent strain of ransomware that, within seconds, destroyed Maersks’s servers and personal computers around the world. Maersk's senior system administrators had warned the company that .....more
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