Fortenova Group, the largest company in Southeast Europe, inherited a complex legacy when it emerged from the 2017 bankruptcy of its predecessor, Agrokor. While navigating a challenging economic environment and a complex structure burdened by significant Russian ownership, Fortenova Group achieved a remarkable turnaround, marked by improved financial performance, streamlined operations, and a renewed focus on its core businesses. The 2022 Russian .....more

Teaching note for product W44853.

Teaching note for W36311 and W36313.

<p align="justify">In 2023, Anheuser-Busch InBev SA/NV leadership faced a developing crisis in the United States after conservative backlash to a Bud Light promotional campaign in partnership with a transgender influencer led to a boycott of the brand. The promotional campaign aimed to appeal to a more diverse and inclusive audience but ultimately resulted in Bud Light losing significant sales and market share. This put the brand at .....more

<p align="justify">In response to the boycott of Bud Light, Anheuser-Busch InBev SA/NV leadership attempted to placate dissatisfied consumers by reaffirming their support for conservative values and distancing the company from both the executive in charge of the promotional campaign and the transgender influencer it had partnered with. This course of action, however, not only failed to repair the company’s relationship with conservative .....more

In May 2022, the chief executive officer (CEO) of Pfizer Inc. (Pfizer), Albert Bourla, announced an initiative called “An Accord for a Healthier World” to supply less-developed countries with the company’s COVID-19 vaccine Comirnaty and the oral antiviral drug Paxlovid. The program sought to reach 1.2 billion people in 45 countries with a focus on treating diseases that disproportionately affected low-income countries. The initiative was part of the .....more

Teaching note for product W30145.

Teaching note for products W26095 and W26097.

The B case examines the fall of Wirecard and the roles of investors, auditors and regulators.

In 2017, the new chairman of A. P. Moller-Maersk confronted one of the worst cyberattacks in history, which crippled the company's vast global shipping network that accounted for nearly 20 per cent of global container shipping. NotPetya was a particularly virulent strain of ransomware that, within seconds, destroyed Maersks’s servers and personal computers around the world. Maersk's senior system administrators had warned the company that .....more