Fortenova Group: Under the Shadow of Economic Sanctions
商品編號：W44853
出版日期：2025/07/03
再版日期：
商品來源：
商品主題：International Business; Strategy
商品類型：Case (Field)
涵蓋議題：Corporate Restructuring;Crisis Management;Sanctions;Debt Restructuring;Emerging Markets;European Union
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：Croatia; Russia; Slovenia; United Kingdom
產業：Retail Trade
事件年度：2023
Fortenova Group, the largest company in Southeast Europe, inherited a complex legacy when it emerged from the 2017 bankruptcy of its predecessor, Agrokor. While navigating a challenging economic environment and a complex structure burdened by significant Russian ownership, Fortenova Group achieved a remarkable turnaround, marked by improved financial performance, streamlined operations, and a renewed focus on its core businesses. The 2022 Russian invasion of Ukraine, however, presented a new threat. Fortenova Group’s liquid assets held in a Russian-owned bank were suddenly at risk, and the company faced intense pressure to sever its Russian ties amidst escalating international sanctions. The fate of Fortenova Group, caught in a geopolitical storm it had no control over, rested on how Fabris Peru?ko, chief executive officer, responded.
教學手冊：Fortenova Group: Under the Shadow of Economic Sanctions - Teaching Note
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