| Launching and Marketing a Private Hospital in Hong Kong: CUHK Medical Centre |
| 作者姓名：David Barrett, Hong Fung, Pong Yuen Howard Lam, Hang Yee Rosette Leung, Jacky Wing Kin Tang |
| 商品類型：Case (Field) | 商品編號：W33642 |
| 出版日期：2023/07/09 | 內容長度：19 頁 |
Opened in January 2021, the medical centre of the Chinese University of Hong Kong (CUHK), CUHK Medical Centre (CUMC), was a non-profit teaching hospital wholly owned by the university. In December 2022, Professor Hong Fung, the executive director and chief executive officer, knew that the CUMC board of directors would soon be asking how he was going to ensure that the privately operated CUMC would remain financially sustainable while still achieving .....more
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| Launching and Marketing a Private Hospital in Hong Kong: CUHK Medical Centre - Teaching Note |
| 作者姓名：David Barrett, Hong Fung, Pong Yuen Howard Lam, Hang Yee Rosette Leung, Jacky Wing Kin Tang |
| | 商品編號：W33643 |
| 出版日期：2023/07/09 | 內容長度：8 頁 |
Teaching note for product #W33642
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