British Airways PLC. |
作者姓名:J. Nick Fry; Rod E. White; D. Bruce Lanning |
商品類型:Case | 商品編號:9A94M013 |
出版日期:1996/01/29 | 內容長度:20 頁 |
As part of their quest to build a global airline system, British Airways has acquired a 25 percent equity position in USAir, a major domestic U.S. carrier. But USAir is a very troubled airline and now, sixteen months into the relationship, British Airways is faced with choices that range from writing off their investment to injecting new cash in support of USAir's operations. The case raises issues of responses to globalization, partner choice .....more
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Canada Post Corporation & The I-way |
作者姓名:Mary M. Crossan; D. Bruce Lanning; Iris Tiemessen |
商品類型:Case | 商品編號:9A95M006 |
出版日期:1995/08/18 | 內容長度:17 頁 |
The newly appointed senior vice-president of Canada Post Corporation's (CPC's) electronic products and services faced the challenge of assessing what impact the Information Superhighway (I-way) would have on CPC's future. CPC had transformed mail service in Canada from "simplistic" physical sorting to "intelligent" mechanized distribution. Although commercialization of the I-way attracted increasing news media and business .....more
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