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British Airways PLC.

J. Nick Fry; Rod E. White; D. Bruce Lanning

商品編號:9A94M013
出版日期:1996/01/29
再版日期:2002/08/23
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case
涵蓋議題:Globalization
難易度:4 - Undergraduate/MBA
內容長度:20 頁
地域:International
產業:Air Transportation
事件年度:1994

As part of their quest to build a global airline system, British Airways has acquired a 25 percent equity position in USAir, a major domestic U.S. carrier. But USAir is a very troubled airline and now, sixteen months into the relationship, British Airways is faced with choices that range from writing off their investment to injecting new cash in support of USAir's operations. The case raises issues of responses to globalization, partner choice in building affiliated global networks, and above all, the timing of the moves in response to global trends.

教學手冊:8A94M13
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