| Iron Corporation: Strategic Reinvention at the Crossroads of Social Media and Cinema |
| 作者姓名：Claudia Franze, Magdalena Bodouris |
| 商品類型：Case (Field) | 商品編號：W44765 |
| 出版日期：2025/07/31 | 內容長度：9 頁 |
In January 2025, Alessandro Riggio, the founder and president of Iron Corporation (Iron), a leading social-media agency known for managing the digital presence of global celebrities, faced a strategic dilemma. The Milan, Italy–based firm had built a strong brand across platforms like Instagram and TikTok, but Riggio aspired to move into cinema, his original passion. He had three strategic options: deepening the firm’s focus on social-media management, .....more
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| Iron Corporation: Strategic Reinvention at the Crossroads of Social Media and Cinema - Teaching Note |
| 作者姓名：Claudia Franze, Magdalena Bodouris |
| | 商品編號：W44766 |
| 出版日期：2025/07/31 | 內容長度：9 頁 |
Teaching note for product W44765.
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