Teaching note for product 9A95K005.

The chief financial officer of Sunshine Juice Company needs to finalize the company's marketing strategy for the upcoming year. Initial results for the launch of the company's product, a four-litre bag-in-a-box orange juice product, had been favourable. The case touches on all aspects of developing a marketing strategy, with emphasis on price setting and distribution.

The president of Harry Rosen Inc., a large chain of men's specialty clothing stores was contemplating the organization's performance over the past few years. There were three issues in particular that the president wanted to analyze. First, he wanted to assess the performance of eleven selected stores to decide if they should all remain in operation. Second, he wondered how successful the expansion of the Hugo Boss line had been and if the .....more