| TEKCOM Corporation: Driving Future Growth |
| 作者姓名：Vinh Quang Le; Chee Chuong Sum; Quang Huy Vu; Ich Tuan Hoang |
| 商品類型：Case (Field) | 商品編號：9B18D019 |
| 出版日期：2018/08/16 | 內容長度：8 頁 |
TEKCOM Corporation (TEKCOM) was one of the largest exporters of film-faced plywood (FFP) in Vietnam. The company experienced double-digit growth in its FFP trading business from 2005 to 2011. In 2012, TEKCOM ventured into FFP manufacturing. However, after building strong brand equity in both local and foreign markets as a mid-range FFP producer, TEKCOM faced a major constraint to its growth ambition. Veneer, a key raw material for making FFP, was .....more
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| TEKCOM Corporation: Driving Future Growth - Teaching Note |
| 作者姓名：Vinh Quang Le; Chee Chuong Sum; Quang Huy Vu; Ich Tuan Hoang |
| 商品類型： | 商品編號：8B18D019 |
| 出版日期：2018/08/16 | 內容長度：12 頁 |
Teaching note for product 9B19D019.
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