Femu Advertising: The Expansion Opportunity - Teaching Note |
作者姓名:Cathy Chen; Eric Morse |
商品類型: | 商品編號:8B17M083 |
出版日期:2017/06/16 | 內容長度:7 頁 |
Teaching note for product 9B17M083.
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Femu Advertising: The Expansion Opportunity |
作者姓名:Cathy Chen; Eric Morse; |
商品類型:Case (Field) | 商品編號:9B17M083 |
出版日期:2017/06/16 | 內容長度:5 頁 |
In May 2016, a business student from Addis Ababa, Ethiopia, was considering expanding his print advertising business, which he had been operating out of his home for the past five years. He was about to graduate from the School of Commerce at Addis Ababa University, and he needed to put together an action plan for his company’s potential expansion. His options were: (1) continue operating his business as is; (2) invest in an office location and move .....more
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Femu Advertising: The Expansion Opportunity - Instructor Spreadsheet |
作者姓名:Cathy Chen; Eric Morse |
商品類型: | 商品編號:5B17M083 |
出版日期:2016/06/16 | 內容長度:15 頁 |
Spreadsheet to accompany product 8B17M083.
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