Nancy Peterson, the founder and chief executive officer of HomeStars Inc. (HomeStars) had built her company from a start-up to Canada’s largest online home improvement network. The case takes place 10 years after its founding. Peterson needed to make a strategic decision in the next month. Should she and her team seek to raise $5 million to invest in growing the company organically through marketing or sell the business and, if they decided to sell .....more

Teaching note for product W43121.