| Ivey Publishing: Making a Case for Paying the Price - Teaching Note |
| 作者姓名：Brent Beal; Karen MacMillan |
| 商品類型： | 商品編號：8B17M138 |
| 出版日期：2017/08/09 | 內容長度：15 頁 |
Teaching note for product 9B17M138.
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| Ivey Publishing: Making a Case for Paying the Price |
| 作者姓名：Brent Beal; Karen MacMillan |
| 商品類型：Case (Field) | 商品編號：9B17M138 |
| 出版日期：2017/08/09 | 內容長度：7 頁 |
In 2017, Ivey Publishing, a publisher and distributor of cases for the academic market, struggled with widespread copyright infringement, which affected its revenue stream. The digital revolution, which had an impact on so many other creative industries, including music, film, and computer software, had also affected the publisher.<br><br>Ivey Publishing’s sales team leader made a call to a business professor to elicit his support in encouraging .....more
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| The Case Project Guide: How to Write a Great Business Case as a Class Project - Teaching Note |
| 作者姓名：Brent Beal; Karen MacMillan; Meredith Woodwark; Karin Schnarr |
| 商品類型： | 商品編號：IM1051TN |
| 出版日期：2016/09/23 | 內容長度：25 頁 |
Teaching note for product IM1051.
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| The Case Project Guide: How to Write a Great Business Case as a Class Project |
| 作者姓名：Brent Beal; Karen MacMillan; Meredith Woodwark; Karin Schnarr |
| 商品類型：Note | 商品編號：IM1051 |
| 出版日期：2016/07/14 | 內容長度：49 頁 |
Writing a business case as a class project is an effective way to help students integrate theory and practice, build a tolerance for ambiguity, develop critical thinking skills, and improve their writing ability. However, implementing a case writing project in the classroom can be both difficult and time-consuming. The Case Project Guide is designed to make this process easier. This field-tested guide walks students (alone or in groups) through the .....more
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