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| Nata Supermarkets: Customer Analytics |
| 作者姓名：Bissan Ghaddar |
| 商品類型：Case (Gen Exp) | 商品編號：W33834 |
| 出版日期：2023/09/13 | 內容長度：3 頁 |
In January 2022, the vice-president of technology for Nata Supermarkets was reviewing the company’s performance against its competitors for the 2021 calendar year. The company had been performing poorly both based on its internal metrics and against competitor growth rates. The vice-president also noticed that many competitors began revealing new data analytics initiatives in their annual reports. Many companies experienced industry-leading growth .....more
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| Nata Supermarkets: Customer Analytics - Teaching Note |
| 作者姓名：Bissan Ghaddar, Leslie Wu, Zain Huda |
| 商品類型： | 商品編號：W33835 |
| 出版日期：2023/09/13 | 內容長度：20 頁 |
Teaching note for product no. W33834.
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| Nata Supermarkets: Customer Analytics - Student Spreadsheet |
| 作者姓名：Bissan Ghaddar, Leslie Wu, Zain Huda |
| 商品類型： | 商品編號：W33836 |
| 出版日期：2023/09/13 | 內容長度：352 頁 |
Spreadsheet to accompany product no. W33834.
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| Guell Appliances: A Refrigerator's World We're Just Living In |
| 作者姓名：Bissan Ghaddar |
| 商品類型：Case (Gen Exp) | 商品編號：W33837 |
| 出版日期：2023/09/13 | 內容長度：4 頁 |
In July 2022, a senior data scientist for Guell Appliances was aggregating customer reviews from the company’s recent appliance launch. The previous month, the company had launched a revamped product line that required a significant amount of investment in research and development. The success of the product line was paramount because it defined the success of the company. The senior data scientist wanted to apply modern analytical techniques to thousands .....more
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| Guell Appliances: A Refrigerator's World We're Just Living In - Teaching Note |
| 作者姓名：Bissan Ghaddar, Leslie Wu, Zain Huda |
| 商品類型： | 商品編號：W33838 |
| 出版日期：2023/09/13 | 內容長度：8 頁 |
Teaching note for product no. W33837.
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| Guell Appliances: A Refrigerator's World We're Just Living In - Student Spreadsheet |
| 作者姓名：Bissan Ghaddar, Leslie Wu, Zain Huda |
| 商品類型： | 商品編號：W33839 |
| 出版日期：2023/09/13 | 內容長度：161 頁 |
Spreadsheet to accompany product no. W33837.
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| Force Energy: Growing the Brand |
| 作者姓名：Bissan Ghaddar |
| 商品類型：Case (Gen Exp) | 商品編號：W33840 |
| 出版日期：2023/09/13 | 內容長度：5 頁 |
Kae Jonishi, the protagonist in the case, is a marketing analyst at Force Energy (Force). Her company has advertised with Major League Baseball (MLB) teams in the past and has gained moderate amounts of exposure from these marketing campaigns. However, Jonishi’s manager wants to increase the company’s exposure to MLB fans. One way to do so is to sponsor teams that are likely to advance into the MLB post-season, or playoffs. The top performing teams .....more
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| Force Energy: Growing the Brand - Teaching Note |
| 作者姓名：Bissan Ghaddar, Jack Kenny |
| 商品類型： | 商品編號：W33841 |
| 出版日期：2023/09/13 | 內容長度：10 頁 |
Teaching note for product W33840.
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| Force Energy: Growing the Band - Student Spreadsheet |
| 作者姓名：Bissan Ghaddar, Jack Kenny |
| 商品類型： | 商品編號：W33842 |
| 出版日期：2023/09/13 | 內容長度：159 頁 |
Spreadsheet to accompany product no. W33840.
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| London Hydro Inc.: Evaluating Different Electricity Pricing Schemes |
| 作者姓名：Bissan Ghaddar, Tiffany Bayley, Jonathan Hu, Ibrahim Rana |
| 商品類型：Case (Pub Mat) | 商品編號：W28526 |
| 出版日期：2022/08/08 | 內容長度：8 頁 |
London Hydro, Inc. (London Hydro) must forecast the electricity demand of the firm’s clients. The Ontario Energy Board had just announced the results of a pilot program to introduce a new pricing scheme to residential energy consumers in Ontario. This was the origin of tiered pricing, which was based on overall monthly energy usage. In the past, consumers had all been on a time-of-use plan where energy was more expensive during peak hours and cheaper .....more
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