As she prepared for the Hershey Company Investor Day, CEO Michele Buck knew the importance of equity, diversity and inclusion (EDI); the importance of environmental, social, and governance (ESG) practices; and that EDI within corporate social responsibility (CSR) was key to Hershey’s valuable brand image, engaged employees, and effective business relationships. “Children’s wellbeing is at the heart of who we are as a company. This goes back to our .....more

Teaching note for product W34978.

Amid turbulent financial times and fierce competition, Joanna Geraghty assumed the role of chief executive officer at JetBlue Airways Corporation (JetBlue) in February 2024. Facing significant losses and gender barriers in a male-dominated industry, Geraghty embarked on a mission to steer JetBlue towards stability and success. Hindered by setbacks such as the failed acquisition bid of Spirit Airlines Inc. and pressure from activist investor Carl Icahn, .....more

Teaching note for product W37410.

Teaching note for product W33454.

<p align="justify">In 2022, Emtec Inc., an information technology and digital services firm located in Florida, was at a critical juncture. The company had seen immense success as a hardware reseller and managed services provider to government agencies and midmarket companies in the US. But Dinesh Desai, the founder and former chief executive officer, was concerned about decreasing profit margins and intensifying competition in the .....more

Following its disastrous market entry into the United Kingdom in 2019, due to immediate backlash from the LGBTQ+ community, Chick-fil-A, the US$16 billion conservative Christian fast-food company, named a new chief executive officer in 2021, Andrew Truett Cathy. By inheriting the privately-held, family-owned empire, Cathy faced a monumental task, made more difficult when he appointed a vice president of diversity, equity, and inclusion, which sparked .....more

Teaching note for product W34882.

In October 2021, the head of digital communications and branding at the Australian biopharmaceutical conglomerate CSL Limited (CSL), was tasked with a strategic rebranding exercise. By August 2022, he and other stakeholders felt a sense of pride and satisfaction at how quickly the rebranding initiatives had been completed. CSL felt that it had achieved the desired brand associations and met its targeted brand net promoter score performance. Looking .....more

This is the Teaching note for product W34093.