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| Education Store - Instructor Supplement |
| 作者姓名：Barbara L. Marcolin; Frank Thirkettle |
| 商品類型： | 商品編號：5B03E22 |
| 出版日期：2015/06/01 | 內容長度：862 頁 |
Supporting material for teaching note, product 8B03E22.
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| HuStream Technologies Interactive Video |
| 作者姓名：Barbara L. Marcolin; Kathryn Brohman; Ning Su; Norine Webster; Laura Marcolin |
| 商品類型：Case (Field) | 商品編號：9B14E008 |
| 出版日期：2014/04/29 | 內容長度：10 頁 |
A management consulting team has been hired to advise HuStream Technologies on a new business model and target market. HuStream operates a service-based business model, providing customers with fully produced interactive video content. In the founders’ efforts to transition to a product-based business, they have built a cloud-based platform to provide easy accessibility to their company’s products and services. Using that platform, clients can produce .....more
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| HuStream Technologies Interactive Video - Teaching Note |
| 作者姓名：Barbara L. Marcolin; Kathryn Brohman; Ning Su; Norine Webster; Laura Marcolin |
| 商品類型： | 商品編號：8B14E008 |
| 出版日期：2014/04/29 | 內容長度：5 頁 |
Teaching note for product 9B14E008.
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| Infibeam Internet Retailing - Teaching Note |
| 作者姓名：Piyush Kumar Sinha; Barbara L. Marcolin; Varsha Verma;Nupur Gupta |
| 商品類型： | 商品編號：8B12M094 |
| 出版日期：2013/03/14 | 內容長度：11 頁 |
Teaching note for product 9B12M094.
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| Infibeam Internet Retailing |
| 作者姓名：Piyush Kumar Sinha; Barbara L. Marcolin; Varsha Verma;Nupur Gupta |
| 商品類型：Case (Field) | 商品編號：9B12M094 |
| 出版日期：2013/03/14 | 內容長度：19 頁 |
This case focuses on Infibeam, a small, new e-commerce company in India, as an illustration of innovative B2B contractual agreements that enabled it to acquire a significant customer base at a very low cost. However, it must now develop innovative strategies for marketing communication, customer value proposition and a new IT e-commerce rural platform in order to achieve its required growth estimates and raise capital for a new project in cooperation .....more
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| ExerciseApp - Teaching Note |
| 作者姓名：Barbara L. Marcolin; Ning Su; Corey Rochkin |
| 商品類型： | 商品編號：8B13E001 |
| 出版日期：2013/03/13 | 內容長度：14 頁 |
Teaching note for product 9B13E001.
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| ExerciseApp |
| 作者姓名：Barbara L. Marcolin; Ning Su; Corey Rochkin |
| 商品類型：Case (Field) | 商品編號：9B13E001 |
| 出版日期：2013/01/29 | 內容長度：10 頁 |
The CEO and founder of ExerciseApp decided to take the plunge and spec out the features of his new iPhone mobile application and supporting website. He planned for ExerciseApp to stream exercise workouts from pro-athletes to followers who wanted to “Train. Play. Be. Like the Pros” and get an edge to their workouts. As he envisioned the application, he realized he would need a lot of help with the technology and the setup of this entrepreneurial venture .....more
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| MedicalTech: Co-creating Value with Customers - Teaching Note |
| 作者姓名：Barbara L. Marcolin |
| 商品類型： | 商品編號：8B11E037 |
| 出版日期：2012/09/25 | 內容長度：8 頁 |
Teaching note for product 9B11E037.
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| MedicalTech: Co-creating Value with Customers |
| 作者姓名：Barbara L. Marcolin; Sasha Romano Lopez |
| 商品類型：Case (Gen Exp) | 商品編號：9B11E037 |
| 出版日期：2012/09/25 | 內容長度：14 頁 |
The head of research and development at MedicalTech, a new manufacturer of magnetic resonance imaging (MRI) coils and software, had just met with MedicalTech's founder and chief executive officer (CEO). They had been discussing the technology development requirements decided so far in their attempts to build MedicalTech's first technology offering for diagnosing cancer. The head of research and development needed to advise the CEO regarding .....more
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| HCL Technologies |
| 作者姓名：Barbara L. Marcolin; Ramasastry Chandrasekhar |
| 商品類型：Case (Field) | 商品編號：9B12E004 |
| 出版日期：2012/05/15 | 內容長度：16 頁 |
In 2011, HCLT ERS, a division of HCL Technologies, a global IT services corporation headquartered in New Delhi, India, had to devise next year’s plan for the Engineering Out Of The Box (EOOTB) business concept that it had initiated in 2009. EOOTB had facilitated the division’s ability to create “16 productized solutions” and to engage customers in new revenue services. The productized solutions were heavily reliant upon IT platform-based solutions .....more
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