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Globalization and the Canadian Publishing Industry
作者姓名:Gerry Keim; Barbara Jenkins
商品類型:Case (Pub Mat)商品編號:9B01M045
出版日期:2002/01/24內容長度:18 頁

The founder of a Canadian publishing company is nearing retirement. His mission has been to promote Canadian authors and he has actively pursued government assistance and policies to protect Canadian cultural industries. However, there are often policies against free trade of cultural products which has hurt exporting. Discussed is how firm value is affected by government policy and the trade-offs of cultural protectionism.