In 2023, with global tourism increasing rapidly and several governments realigning their focus on promoting and enhancing tourist traffic, travellers were presented with an opportunity to witness new trends in the face of growing climate change issues and technological advancement. Among the countries adapting to a changing stance, the Kingdom of Saudi Arabia was undergoing a drastic economic transformation when it decided to advance a new “green” .....more

Teaching note for product W39452.

In May 2024, the global tourism industry was experiencing a significant recovery, with international tourism projected to surpass pre-pandemic levels. According to the World Tourism Organization, around 1.3 billion tourists visited foreign destinations in 2023, representing 88 per cent of pre-pandemic figures. Factors such as the resurgence of Chinese outbound tourism, improved air connectivity, and the recovery of Asian markets contributed to this .....more

Teaching note for product W39450.