Metacore, a Finnish mobile game company, achieved global success with its puzzle game Merge Mansion but struggled to replicate this success in Japan. Shuhei Watanabe, the product marketing manager, led efforts to address this challenge. Japan’s gaming market was highly competitive, with consumers valuing trust and local familiarity. Watanabe’s team debated how much to localize the game and brand to resonate with Japanese players. They faced a key .....more