| Gome - King of China's Electrical Appliance Retail Chain - Teaching Note |
| 作者姓名：Shige Makino; Anthony Fong |
| 商品類型： | 商品編號：8B06M98 |
| 出版日期：2007/01/30 | 內容長度：8 頁 |
Teaching note for product 9B06M098.
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| Gome - King of China's Electrical Appliance Retail Chain |
| 作者姓名：Shige Makino; Anthony Fong |
| 商品類型：Case (Field) | 商品編號：9B06M098 |
| 出版日期：2007/01/30 | 內容長度：20 頁 |
The chairman of Gome Ltd, a well known appliance retail chain, congratulated his management team for their excellent performance over the past year. For three consecutive years, Gome had been ranked the largest electrical appliance retail chain in China, and the second largest overall retail chain. Claiming to be the only true national player, Gome achieved total sales of RMB23.9 billion in 2004 and in 2005 doubled its number of stores to 426. The .....more
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| Jewellworld.com - Online Jewelry Shopping in China - Teaching Note |
| 作者姓名：Shige Makino; Anthony Fong |
| 商品類型： | 商品編號：8B05A09 |
| 出版日期：2005/09/23 | 內容長度：6 頁 |
Teaching note for product 9B05A009.
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| Jewellworld.com - Online Jewelry Shopping in China |
| 作者姓名：Shige Makino; Anthony Fong |
| 商品類型：Case (Field) | 商品編號：9B05A009 |
| 出版日期：2005/09/23 | 內容長度：19 頁 |
The marketing manager of Jewellworld.com was faced with the problem of a saturated Hong Kong market, and has to consider ways in which to expand the business. In a meeting with the marketing director, who was responsible for the development of the Hong Kong and Chinese Jewelry markets, one of the main topics was the expansion of the online shopping strategy into the B2C area in China; however, the staff of the marketing department held different views. .....more
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