| Amazon in China - Teaching Note |
| 作者姓名：Ning Su; Ming Dong; Amy Ni; Anna Fu |
| 商品類型： | 商品編號：8B21M062 |
| 出版日期：2021/07/13 | 內容長度：8 頁 |
Teaching note for product 9B21M062.
|
| Amazon in China |
| 作者姓名：Ning Su, Ming Dong, Amy Ni, Anna Fu |
| 商品類型：Case (Pub Mat) | 商品編號：9B21M062 |
| 出版日期：2021/07/13 | 內容長度：14 頁 |
Amazon.com Inc. (Amazon), the Seattle-based e-commerce giant, leaped into China with a buyout of Joyo.com Limited, China’s largest online book, music, and video retailer, in 2004. Amazon had the ambition of becoming the dominant online retailer in China by capitalizing on its globally recognized brand, cutting-edge technologies, and advanced business model and philosophy. In the following years, China’s e-commerce industry experienced exponential .....more
|
| CTrip: Transformating Travel and Tourism - Teaching Note |
| 作者姓名：Ning Su; Yulin Fang; Meihui Li;Anna Fu |
| 商品類型： | 商品編號：8B18M155 |
| 出版日期：2019/04/09 | 內容長度：5 頁 |
Teaching note for product 9B18M155.
|
| Ctrip: Taking Off in Online Travel |
| 作者姓名：Ning Su; Yulin Fang; Meihui Li;Anna Fu |
| 商品類型：Case (Pub Mat) | 商品編號：9B18M155 |
| 出版日期：2018/11/23 | 內容長度：12 頁 |
As a pioneer and leading competitor among China’s online travel-service providers, Ctrip.com International, Ltd. (Ctrip) had successfully integrated technology into China’s rapidly growing travel industry by 2017. The company’s platform provided a comprehensive set of travel services including hotel reservations, flight and train ticketing, vacation packages, business-travel management, and dining reservations. Praised in the industry as the exemplary .....more
|