Procter & Gamble Canada: Managing DayQuil Sampling - Teaching Note |
作者姓名:Ann C. Frost, Ken Mark |
商品類型: | 商品編號:8A98C15 |
出版日期:2023/11/05 | 內容長度:5 頁 |
Teaching note for product 9A98C015.
|
Procter & Gamble Canada: Managing Dayquil Sampling |
作者姓名:Ann C. Frost, Ken Mark |
商品類型:Case (Field) | 商品編號:9A98C015 |
出版日期:1999/08/25 | 內容長度:14 頁 |
A summer intern must decide how he will manage the launch of a sampling despite product shortages, a too-tight time frame, and potentially explosive legal implications. In particular, the intern must determine who in the organization is best able to help him and how he needs to approach those potential sources of help.
|