BluSmart Tech Pvt Ltd (BluSmart), a successful ride-hailing start-up in Gurugram, India, had faced the normal challenges of setting up a new sustainability-focused business but had managed to overcome several trials through its unique value proposition. BluSmart had revolutionized the ride-hailing business model by maintaining an all-electric-vehicle cab fleet, adopting an asset-heavy model of operations, and choosing to operate only in select locations. .....more

Teaching note for product W37446.