| GreedyGame: Leveraging Online-Gaming for Brand Storytelling - Teaching Note |
| 作者姓名：Ashita Aggarwal; Suraj Commuri; Ankit Rawal |
| 商品類型： | 商品編號：8B21A008 |
| 出版日期：2021/03/31 | 內容長度：10 頁 |
Teaching note for product 9B21A008.
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| GreedyGame: Leveraging Online-Gaming for Brand Storytelling |
| 作者姓名：Ashita Aggarwal; Suraj Commuri; Ankit Rawal |
| 商品類型：Case (Field) | 商品編號：9B21A008 |
| 出版日期：2021/03/31 | 內容長度：14 頁 |
Founded in 2015, GreedyGame Media Pvt. Ltd. (GreedyGame) had a mission to develop culturally relevant gaming content into which ads could be seamlessly integrated so as not to compromise the user experience. Through this approach, organizations would also be able to target their users more sharply. The market looked promising, and the opportunity was ample, but gaming as an industry was still new to India, especially for its inclusion in business. .....more
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