NextCard |
作者姓名:Andrew Watson |
商品類型:Case (Library) | 商品編號:9B04M038 |
出版日期:2004/06/24 | 內容長度:11 頁 |
NextCard was a credit card issuer seeking to exploit the growing e-commerce market in the United States. It was founded in 1996, saw a successful initial public offering in 1999, and became an affiliate of Amazon.com, the largest online retailer. The year 2000 was a year of growth for NextCard, with the number of accounts more than trebling, to nearly three quarters of a million. However, on October 31, 2001, NextCard was placed under "new regulatory .....more
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