NextCard
商品編號：9B04M038
出版日期：2004/06/24
再版日期：
商品來源：Northeastern University
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Library)
涵蓋議題：Credit Card Business;E-Business Models;Government Regulation;Bankruptcy
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：United States
產業：Credit Agencies other than Banks
事件年度：2002
NextCard was a credit card issuer seeking to exploit the growing e-commerce market in the United States. It was founded in 1996, saw a successful initial public offering in 1999, and became an affiliate of Amazon.com, the largest online retailer. The year 2000 was a year of growth for NextCard, with the number of accounts more than trebling, to nearly three quarters of a million. However, on October 31, 2001, NextCard was placed under "new regulatory limitations" that imposed higher capital requirements than NextCard could meet. Goldman Sachs attempted to find a buyer for NextCard, but was not successful. On July 10, 2002, NextCard accounts were closed. This case can be used to discuss firm failure, effect of regulation, first-mover advantage, rapid growth, partnerships and consumer credit.
教學手冊：8B04M38
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