| Incubation and the Hong Kong Science and Technology Parks Corporation |
| 作者姓名：Hugh Thomas; Andrew C. F. Chan; Howard Pong Yuen Lam; Icy Fong Lai Ngai |
| 商品類型：Case (Field) | 商品編號：9B19A038 |
| 出版日期：2019/08/16 | 內容長度：20 頁 |
The chief executive officer (CEO) of the government-owned Hong Kong Science and Technology Parks Corporation (HKSTP) is setting the marketing policy for the incubation program at HKSTP, Hong Kong’s leading incubator of high-technology companies. Seeing marketing as a driving force to convey the strategy of HKSTP, the CEO must analyze the key services through which HKSTP can increase an incubatee’s chances of success; analyze the advantages and disadvantages .....more
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| Incubation and the Hong Kong Science and Technology Parks Corporation - Teaching Note |
| 作者姓名：Hugh Thomas; Andrew C. F. Chan; Howard Pong Yuen Lam; Icy Fong Lai Ngai |
| 商品類型： | 商品編號：8B19A038 |
| 出版日期：2019/08/16 | 內容長度：15 頁 |
Teaching note for product 9B19A038.
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| OpenSky.tv: A New Business Model-Content Creation, Curation, Consumption, and Commercialization |
| 作者姓名：Howard Pong Yuen Lam; Andrew C. F. Chan;Icy Fong Lai Ngai |
| 商品類型：Case (Field) | 商品編號：9B19A016 |
| 出版日期：2019/03/05 | 內容長度：11 頁 |
OpenSky.tv was founded in 2016 with the objective of getting people back to watching video content on television. The founder wanted all video content to be accessible through an Internet connection on the viewer’s television. His company’s platform located and brought together programs and videos that were of interest to each viewer, so viewers could have their own personalized video channel. One full year after its launch, OpenSky.tv wanted to focus .....more
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