| Master International Franchising in China: The Athlete's Foot (A) and (B) - Teaching Note |
| 作者姓名：Ilan Alon; Amber Xu |
| 商品類型： | 商品編號：8B06M54 |
| 出版日期：2006/09/27 | 內容長度：14 頁 |
Teaching note for products 9B06M054 and 9B06M090.
|
| Master International Franchising in China: The Athlete's Foot (B) |
| 作者姓名：Ilan Alon; Amber Xu |
| 商品類型：Supplement | 商品編號：9B06M090 |
| 出版日期：2006/09/27 | 內容長度：3 頁 |
This is a supplement to Master International Franchising in China: The Athlete's Foot (A), product 9B06M054. Franchising in China is relatively new and growing phenomenon, which only started to gain momentum since the 1990s. Among the franchising pioneers in China are the large and well-known food and beverage brands such as KFC and McDonald's. Less known, but equally important, are the non-food retailing and service industries, which also .....more
|
| Master International Franchising in China: The Athlete's Foot Inc. |
| 作者姓名：Ilan Alon; Amber Xu |
| 商品類型：Case | 商品編號：9B06M054 |
| 出版日期：2006/04/28 | 內容長度：11 頁 |
Franchising in China is a relatively new and growing phenomenon. Among the franchising pioneers in China are the large and well-known food and beverage brands such as Kentucky Fried Chicken and McDonald's. Less known, but equally important, are the non-food retailing and service industries, such as The Athlete's Foot company. This U.S. born company made early entry into China using master international franchising. As the industry continues .....more
|