| TAQA Snacks: Impact, Resilience, and Profitability - Teaching Note |
| 作者姓名：Alain Daou, Antoine Kallab, Christodoulos Pavlou |
| 商品類型： | 商品編號：W37195 |
| 出版日期：2024/08/19 | 內容長度：9 頁 |
Teaching note for product W37194.
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| TAQA Snacks: Impact, Resilience, and Profitability |
| 作者姓名：Alain Daou, Antoine Kallab, Christodoulos Pavlou |
| 商品類型：Case (Field) | 商品編號：W37194 |
| 出版日期：2024/08/19 | 內容長度：12 頁 |
After five years abroad, Soumaya Merhi, a Lebanese German entrepreneur, returned to Lebanon in 2013 with the goal of introducing superfoods to the Middle East. Despite limited resources, she launched TAQA Snacks (TAQA) in 2017, prioritizing sustainability alongside financial growth. By 2018, TAQA had seen remarkable 400 per cent growth, established a dedicated team, and ingrained its socio-environmental values. However, Lebanon’s severe economic crisis .....more
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