Mariam Assi was the founder of Marazal—a small business dedicated to repurposing empty bottles, primarily empty liquor, wine, and beer bottles. In August 2023, Marazal’s Facebook account, the primary platform she used for marketing, sales, and engaging with her 2,500 followers, was blocked because it had been reported by the manufacturer of Belvedere Vodka. She was in a state of disbelief as she had never intended to misuse the brand; instead, she .....more

Teaching note for product W39481.

Teaching note for product W37194.

After five years abroad, Soumaya Merhi, a Lebanese German entrepreneur, returned to Lebanon in 2013 with the goal of introducing superfoods to the Middle East. Despite limited resources, she launched TAQA Snacks (TAQA) in 2017, prioritizing sustainability alongside financial growth. By 2018, TAQA had seen remarkable 400 per cent growth, established a dedicated team, and ingrained its socio-environmental values. However, Lebanon’s severe economic crisis .....more

Within a single year, Lebanon experienced multiple adversities, from the economic crisis in October 2019, to the COVID-19 pandemic, to the Port of Beirut explosion on August 4, 2020. Many start-ups had to shut down during this period. This case investigates the role of organizational culture in how Toters Delivery, a high-tech Lebanese-based start-up, responded to these challenges and adapted its business model to overcome adversity. Its co-founder .....more

Teaching note for product W35165.

Lebanon is a country with many contradictions; and yet, it has a special place in the heart of the many admirers. The famous Lebanese-American poet Khalil Gibran conveyed this contradiction in his poetic works. He unambiguously declared that the way you view Lebanon is a matter of perspective; you choose what to see. His words still hold true today, without a doubt. Lebanon is a country that has an exceptional beauty of nature and the unmatchable .....more

On July 3, 2018, the president of AIESEC in Lebanon was pacing around the lobby of the conference venue before the morning plenary session. As one of the world’s largest youth-run organizations, AIESEC developed the youth of the world by sending them on cross-cultural exchange programs. The Lebanon chapter of AIESEC was established in 2011 and grew steadily in its early stages, until it began struggling with commitment and motivation problems at the .....more

Teaching note for product 9B20E001.

Teach For Lebanon (TFL) was a non-profit organization (NFP) founded in response to the national problem of low quality public education. The case examines the sustainability challenges that TFL faced in a developing country, covering the financial, legal, and social dilemmas that NFPs struggled with. The case tracks TFL’s innovative solutions to enhance the organization’s financial sustainability and considers scaling-up and initiating a new business .....more