| Ginny’s Planet: Fostering Empathy and Social Inclusivity - Teaching Note |
| 作者姓名：Adarsh Garg, Prachi Agarwal, Satyendra C Pandey |
| | 商品編號：W45784 |
| 出版日期：2025/09/23 | 內容長度：15 頁 |
Teaching note for product W45783.
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| Ginny’s Planet: Fostering Empathy and Social Inclusivity |
| 作者姓名：Adarsh Garg, Prachi Agarwal, Satyendra C Pandey |
| 商品類型：Case (Field) | 商品編號：W45783 |
| 出版日期：2025/09/23 | 內容長度：13 頁 |
In June 2024, Shweta Verma, the founder and chief executive officer (CEO) of Ginny’s Planet Pvt. Ltd. (Ginny’s Planet), faced a pivotal decision: Should she continue with her company’s subtle but too cautious messaging or launch a bold new campaign to reach more people? Ginny’s Planet was a Delhi-based social enterprise whose signature product, the Ginny doll, was designed with physical differences to foster empathy and normalize disability. The company .....more
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