| Laurs & Bridz: Implementation of a Customer Relationship Management Solution |
| 作者姓名：Anand Khanna; Sandeep Puri; Abhishek Sen |
| 商品類型：Case (Field) | 商品編號：9B18A004 |
| 出版日期：2018/01/26 | 內容長度：9 頁 |
Laurs & Bridz Pharmaceuticals Private Limited (Laurs & Bridz) was a state-of-the-art generic pharmaceutical company that exported pharmaceutical products all over the world and specialized in providing combination drugs to the medical community. The company needed to deploy a customer relationship management (CRM) solution to strengthen its sales and marketing, and build robust systems to better track customers, strengthen customer relationships, .....more
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| Laurs & Bridz: Implementation of a Customer Relationship Management Solution - Teaching Note |
| 作者姓名：Anand Khanna; Sandeep Puri; Abhishek Sen; Gaganpreet Singh |
| 商品類型： | 商品編號：8B18A004 |
| 出版日期：2018/01/26 | 內容長度：11 頁 |
Teaching note for product 9B18A004.
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