Paytm: Targeting More Pockets for Its Mobile Wallet (Spanish Version)
商品編號：W27122
出版日期：2021/11/11
再版日期：2016/02/22
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：Mobile wallet;e-commerce;business development;online retailing;mobile applications;
難易度：5 - MBA/Postgraduate
內容長度：12 頁
地域：India
產業：Other Services;
事件年度：2015
Paytm enjoyed a position as the leader in India’s market for mobile wallets, a digital service that enabled payments to be made through mobile devices. Paytm’s major client, Uber, which developed and operated a smartphone-based, ride-hailing app as a way to compete with traditional taxi companies, had initially used Paytm’s mobile wallet as the sole payment mode for Uber rides in India. However, in 2015 Uber revised its payment policy by adding a variety of payment options, such as debit cards, credit cards, and the addition of several other mobile wallet providers. Did Uber’s strategies and plans represent a major concern for Paytm? Amid such changes in the highly competitive digital payment industry, what strategies should Paytm adopt to expand its own offerings and maintain its position as the market leader? What other options could the company pursue to ensure its sustainability and continuous growth?
教學手冊：8B16M026;
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