INK PPT: Quit or Continue?
商品編號：W26611
出版日期：2022/06/29
再版日期：
商品來源：
商品主題：Entrepreneurship; Communications
商品類型：Case (Field)
涵蓋議題：PowerPoint presentations;outsourcing;design services;start-up;new venture;small business;COVID-19;pandemic;nascent market;early mover;
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：India
產業：Professional; Scientific; and Technical Services
事件年度：2020
A former software developer founded INK PPT in 2015 in Gurgaon, Haryana, India, after realizing that he enjoyed designing presentations. However, the market for developing corporate presentations was still in its nascent stage in India, and there was strong reluctance among organizations to outsource this work. The founder faced various hurdles growing his company, including the initial challenge of attracting customers. The situation became more challenging after the outbreak of the COVID-19 pandemic in March 2020. During the resulting lockdowns, INK PPT’s regular clients cut costs by reducing their presentation projects. As the pandemic continued, attracting new clients seemed almost impossible. The founder was told, both by friends and by a successful entrepreneur, that INK PPT was too far ahead of its time. The founder had to decide if he should continue to grow INK PPT, the start-up that he had devoted all his efforts in developing, or if it was time to move on to a new venture.
教學手冊：INK PPT: Quit or Continue - Teaching Note
補充材料：