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Vanke Port Apartment: Making a Rental Homey with Digital Technology

Wei Zeng; Chunyan Peng; Ning Su; Yi Pan; Xin Xiao;

商品編號:W26376
出版日期:2021/12/21
再版日期:2021/12/21
商品來源:
商品主題:Information Systems; Organizational Behaviour/Leadership
商品類型:Case (Field)
涵蓋議題:organizational change;digital transformation;leadership
難易度:4 - Undergraduate/MBA
內容長度:15 頁
地域:China
產業:Real Estate and Rental and Leasing;
事件年度:2021

Located in the Shenzhen-Hong Kong Cooperation Zone in Shenzhen, China, Vanke Port Apartment (Vanke Port) was the leader among China's centralized long-term apartment rental enterprises. Recently, the company had improved its cost and operational efficiency and recorded stellar performance. A key partner in Vanke Group recalled the struggles Vanke Port had encountered on its way to achieving this performance. In 2019, Vanke Port had been battling to survive, and shortly after, the business was hit by the COVID-19 pandemic. In response, Vanke Port capitalized on digital technologies and carried out major organizational changes. As the company made it through the crisis and even started to thrive, the partner needed to present the lessons learned and recommend next steps to the board of directors.

教學手冊:W26377;
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