Rock Pharmacy: Rocked?
商品編號：W25507
出版日期：2022/02/14
再版日期：2022/02/14
商品來源：
商品主題：Marketing; Strategy
商品類型：Case (Field)
涵蓋議題：technological disruption;CRM;online consumer behavior;VUCA
難易度： -
內容長度：8 頁
地域：India
產業：Retail Trade;
事件年度：2021
Driven by a passion to develop his own brand, Sandeep Yadav started Rock Pharmacy in 2014 in a rented area of 700 square feet and with seed capital of US$6,665. His primary customers were patients who required medication regularly for conditions including cardiovascular diseases, diabetes, and kidney issues, and people who worked for companies in the local area. The venture dealt mainly in patented medication. However, over 2018-2020, there had been a dramatic decrease in sales and profits due to the rise of e-pharmacies and organized pharma, and the business was struggling to meet its operating expenses. Considering the options available to save his business, Yadav had to decide: should he give up his brand and collaborate with online/organized pharma players, or should he compete with them?
教學手冊：W25508;
補充材料：