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Xiabu Xiabu: From Hotpot to Crisis Management

Ruth S.K. Tan; Weina Zhang; Renbao Chen;

商品編號:W24205
出版日期:2022/02/16
再版日期:2022/02/16
商品來源:
商品主題:Finance
商品類型:Case (Pub Mat)
涵蓋議題:risk management;crisis management;food scandal;hotpot
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:China
產業:Accommodation & Food Services;
事件年度:2018

On September 6, 2018, a couple was enjoying a meal at a hotpot restaurant in Weifang, Shandong Province, China. The restaurant was a branch of the popular Chinese hotpot restaurant chain owned by Xiabuxiabu Catering Management (China) Holdings Co. Ltd. (Xiabu Xiabu). Halfway through the meal, the pregnant wife found a dead rat in her soup. The news spread on social media, and according to some analysts, Xiabu Xiabu’s share price dropped US$190 million in market value. Had Xiabu Xiabu’s lack of quality assurance undermined the company’s success? How could the company improve its risk and crisis management?

教學手冊:W24206
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