HP Inc.: Poised to Lead in 3D Printing?

Andreas Schotter; Ramasastry Chandrasekhar;

商品編號：9B21M067
出版日期：2021/06/24
再版日期：2021/06/23
商品來源：
商品主題：General Management/Strategy; Strategy
商品類型：Case (Field)
涵蓋議題：disruptive innovation;technology adoption;economies of scope
難易度：5 - MBA/Postgraduate
內容長度：14 頁
地域：United States
產業：Manufacturing;
事件年度：2020

In April 2020, the interim president of the 3D printing and digital manufacturing business of HP Inc. was weighing his options in resolving three managerial dilemmas: (1) How should HP promote technology awareness among industrial customers? (2) How should HP scale up its production of 3D printers? (3) How could HP promote shorter technology adoption cycles among industrial customers?

教學手冊：8B21M067;
補充材料：