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The Qingdao International Beer Festival’s Pandemic Predicament

Su Liu; Paul W. Beamish;

商品編號:9B21M030
出版日期:2021/04/01
再版日期:2021/04/01
商品來源:
商品主題:General Management/Strategy
商品類型:Case (Field)
涵蓋議題:festival planning and design;stakeholder analysis;risk management;COVID-19
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:China
產業:Other Services;
事件年度:2020

In mid-2020, the organizer of the Qingdao International Beer Festival (QIBF) faced a predicament. The QIBF was an annual festival held every August in Qingdao, China; however, due to the COVID-19 pandemic, the organizer had initially abandoned the idea of holding the QIBF in 2020. By the end of March 2020, the spread of the pandemic in China had been basically contained. The organizer then decided to restart the event preparations. However, on June 12, 2020, a second COVID-19 outbreak occurred in Beijing. Could the QIBF be held as expected in August 2020? What should be done to control the pandemic’s spread and coordinate the planning and design work of the festival? Based on this predicament, could the organizer meet the festival's goals while safeguarding the health of all participants?

教學手冊:8B21M030;
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