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AutoNiche Inc.: Facing Up To Disruption

Andreas Schotter; Ramasastry Chandrasekhar;

商品編號:9B20M192
出版日期:2020/11/17
再版日期:2020/11/18
商品來源:
商品主題:General Management/Strategy
商品類型:Case (Field)
涵蓋議題:differentiation;value proposition;digitalization;competition
難易度:4 - Undergraduate/MBA
內容長度:15 頁
地域:Canada
產業:Professional; Scientific; and Technical Services;
事件年度:2020

In March 2020, the founder of an auto mechanic shop in a Toronto suburb was contemplating a five-year growth strategy. Given the disruptions in both the auto mechanic sector and the automotive industry at large, she wondered whether her plan was realistic. Should the founder execute the growth strategy according to plan or change the plan and lead the business in a completely different direction?

教學手冊:8B20M192;
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