AfreecaTV: The Godfather of Streaming
商品編號：9B20M183
出版日期：2020/10/23
再版日期：2020/10/23
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：media;video;community;streaming
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：South Korea
產業：Information; Media & Telecommunications;
事件年度：2020
AfreecaTV Co. Ltd. (AfreecaTV) was a pioneer in the business of live video streaming, as well as in using voluntary donations as a monetization strategy. In August 2020, AfreecaTV’s co-chief executive officer (CEO) and its largest shareholder, was facing a strategic crossroads. After battling global live-streaming giant and Amazon subsidiary Twitch to a standstill in AfreecaTV’s domestic Korean market, the co-CEO had to decide whether to pursue several risky strategic initiatives, including moving into foreign markets like the United States, further developing the company’s video-on-demand service, expanding advertising on the platform, and generating new, proprietary content (e.g., the company’s own K-pop group). He wondered which would be the best direction to take AfreecaTV in the coming years.
教學手冊：8B20M183;
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