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Diana Uribe: From Radio to Podcasts?

Liliana Lopez Jimenez;

商品編號:9B20M102
出版日期:2020/05/15
再版日期:2020/05/15
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:digital disruption;business models
難易度:3 - Undergraduate
內容長度:12 頁
地域:Colombia
產業:Arts; Entertainment; Sports and Recreation;
事件年度:2018

Diana Uribe was a successful cultural personality in her native Colombia, best known for her national radio show about world history. Since 2000, the show had aired every Sunday on Caracol Radio, Colombia’s most popular news radio station. On October 9, 2018, Caracol Radio announced to Uribe the unilateral termination of her contract, effective in one week. Uribe felt pressured to act. She knew that her future work opportunities would depend on her ability to remain visible and popular with a diverse audience. The unexpected termination prompted Uribe to think of alternative options to continue to communicate with her audience and ensure continuity for her team. Was the time ripe to move to podcasts?

教學手冊:8B20M102;
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